Fewer engaged Florida couples are spending an afternoon walking around a department store with a registry scanner carefully selecting china, crystal, and novelty appliances together. Nowadays, most wedding registry shopping is done online. A recent study conducted by the wedding planning website, Joy, finds Amazon.com is the most popular wedding registry location in the U.S. and in the state of Florida.
Brides prefer it because it is easy to use and allows them to think outside the box of conventional gifts. “Amazon is much more convenient than a brick-and-mortar store. Not having to drive anywhere, reviews at the click of a button, and easy to compare products,” says Kara Hartnett who chose to use Amazon Registry for her wedding in 2014. The trend towards digital has been growing for some time now, but the traditional registry is not dead in Central Florida.
Walk into the Williams & Sonoma store on Park Avenue in Winter Park and you’ll see all of the traditional wedding essentials. There’s beautiful French porcelain, brilliant crystal stemware, and fancy expensive espresso makers.
But few couples actually register for those items, according to the Williams & Sonoma customer service team. Their most registered for gifts include a 10 piece cookware set, knives, and coffee machines.
Meanwhile, other bricks and mortar retailers are finding elevated ways to get couples into their stores. Crate & Barrel prides itself on a modern wedding registry service. The retailer hosts private events for couples who want an intimate shopping experience. The Crate & Barrel in Tampa hosts these functions a few times each month.
They open the doors early for couples and offer them a tour that includes refreshments, free samples, product demos, and an opportunity to win a prize. This kind of added service suggests that physical stores work well for couples looking for a more posh wedding registry. However, it is hard to resist the ease and variety of products available on Amazon.
From The Tea Times: The latest news from Houses of Windsor – September 2019